You got the click. Now what?
The introduction is where most readers decide whether to continue or bounce. A strong intro earns the next paragraph. A weak one loses the reader forever.
One of the most reliable intro frameworks is PAS:
This works because it meets the reader where they are emotionally before delivering your expertise.
Humans are wired for narrative. Opening with a short, vivid anecdote — even one or two sentences — immediately grounds abstract concepts in real experience and keeps people reading to find out what happened.
- Don't start with "In today's digital world..." — it's the most overused opener in existence
- Don't explain what you're about to say. Just say it.
- Avoid long preambles. Get to the point within the first 50 words.
Read your intro out loud. If you'd stop listening in a conversation, cut it and start from the next interesting sentence.
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