You have about 90 seconds. That's how long a new user spends with your app before forming an opinion that's very hard to change.
The average app loses 77% of its daily active users within the first three days after install. The primary culprit isn't a bad product — it's a bad first experience. Users don't give second chances.
Don't try to teach everything upfront. Surface features as users need them. A great onboarding flow reveals complexity gradually, keeping the experience feeling simple even when the underlying product isn't.
Asking one or two smart setup questions early ("What do you use this for?") lets you tailor the experience immediately and makes users feel seen — dramatically improving retention.
Track where users drop off in your onboarding funnel. Every exit point is a design problem to solve. The best apps treat onboarding as a living product, not a one-time build.
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